Do Mom Guilt And Consumerism Go Hand In Hand?

Mom Guilt and Consumerism

I didn’t know what title to give this post, but as I write it I am sure something will come to me. I think it will be something around Mom Guilt though as that was just how I was feeling when I went through this experience.  Last night I wrote a little vent post on my Facebook Page about products that I had bought that were off.  It was from a well known retailer and a brand of product that is spoken highly of because of the celebrity names behind it.

Now trust me when I say that I thought quite long about weather to write that post or not, but then I realized that as a consumer I actually have the right to voice my dissatisfaction without being nasty or mean or vindictive. So I did it, I did what I honestly thought I would never use blogging for and I told the story on my Social media account.

So why would I do this you ask? 

Simply put, I did it so that people can see that is ok to talk about things that need improving and that it is our hard earned money after all as well as our children’s health at stake.  If brands want to be viewed as consistent and providing a good product or service, then they really need to be able to take the heat.

I also did it as a way to let other Moms know that they really should be sure to check these products before buying them, rather than assuming they are fine because another blogger may have said so when they reviewed them and simply to make sure that their children don’t consume “off” goods without knowing any better.

Venting on social media is frowned on I know, but that is the beauty of Social Media after all.  It gives an instant opportunity for a brand to talk to the customer directly and state their own case.  In this instance, the retailer was very fast to reply to my post as well as the feedback from some of the members of my page who had seemingly experienced something similar to me.  So kudos to them for making use of this tool to make the customer feel appreciated and not wrong and dealing with the matter immediately.

So why am I not mentioning the brand name on this post?

Well what good would it do? I spoke to them directly from my Facebook page and the matter has been dealt with.  It is not necessary to further go naming and shaming.  I also am not necessarily that way inclined in general.

I felt so annoyed because of what happened and not because of money wasted, but because I had a disappointed child who really was looking forward to the treat of chocolate milk because buying this type of thing is not something I do regularly.  I am not fond of convenience foods.  I had not been keen on the idea of buying a non-refrigerated dairy product off a shelf, but decided to do it as a treat and I probably wont be doing that again any time soon.  Had I taken a water from the range or some of the other snacks, we may not be having this conversation.

So what has this taught me?

It has showed me that mom guilt and consumerism really do go hand in hand. By definition this is what consumerism means:

Consumerism
kənˈsjuːmərɪz(ə)m/
noun
the protection or promotion of the interests of consumers.
“the growth of consumerism has led to many organizations improving their service to the customer”

It has taught me that it is alright to voice your opinion on social media as long as it is going to be of value to you and the other’s it involves.  I see an opportunity here for the retailer to make a point of sticking to their original standards of quality and taking the time to ensure that clients don’t experience this on the regular and that we as moms experience less mom guilt.

I also learned that I should really always just trust my intuition and stick to my guns. You don’t always have to be a slave to consumerism and it is perhaps a good idea to teach your kids that just because their pals have all the snacks and cool things in their lunchboxes and your kids don’t that they are not uncool either.  I make their snacks and package them carefully and usually with effort to look like the nice shop bought things, but I at least know what goes into them. Don’t get me wrong.  I am not this perfect mother that has it all together either and I do put in treats bought from the store on occasion and my kids are not starved for nice treats at all. I just prefer to limit the amount of things I do let them have and replace them with things I can trust to be healthier for them.

I have also had the opportunity to review with my kids and remind them that Life is not all about cool packaging and celebrity endorsement.  I know that it is not always easy to teach this to an 8 year old, and I was glad that when I explained to my 11 year old that these products are chemically treated to make them last on the shelf, she was almost grateful that she hadn’t gotten to drink hers.  It was after that, that I had to pat myself on the shoulder and say ‘Well done Mom”  I am actually winning.

How do you feel about this?  Do you feel it is ok to vent about this type of thing on social media?  Do you think it has the desired reaction?  Do you feel that consumerism plays a role in making you feel less Mom guilt? Please let me know in the comments.  I’d love to hear from you.

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