Wow, this was seriously a tough post to do. I was sent a brief by Kelloggs South Africa a little while back to ask me if I would be willing to take part in a challenge, to put myself into the shoes of a child that has to go without breakfast before going to school. This is my video vlog of my experiences through the course of the morning and afternoon, as well as a little more about this amazing initiative.
Did you know that one out of every five children in South Africa are having to go to school each day on an empty stomach? That is so heartbreaking. I think about my own three children, and how when they open their eyes in the morning, the cooked breakfast is already waiting for them. How blessed they are, how easy they have it. They just rock up at the table and eat. Then they are off to school, no questions asked.
When I was asked if I could attend an event this morning in Gauteng to feed children at one of the schools, I had to decline because I am based in Cape Town. It was then mentioned that there would be another way for me to contribute to this cause, and that would be taking up the challenge remotely myself, by doing this video and spreading awareness on social media. This made it even harder for me to participate, because it made me feel like I didn’t think there was any possible way I could do something to make any difference in this huge problem in the community, when it’s just so much more to be able to go out and do something hands on. Nevertheless, I plucked up the courage and took on the challenge to video my own experiences going without breakfast for a day and now I am going to share it with you.
Let me on that note, just be the first to say that me doing this exercise couldn’t possible equate to the real experiences of these children in need. It is purely to create a bigger awareness to the cause.
The Kelloggs Breakfast For Better Days initiative has already fed five million children. Yes, you read that right. The simple action of you going and buying a specially marked pack of Kelloggs cereal products helps to feel a child in need. Kelloggs SA feeds one child breakfast, for every specially marked box sold. It couldn’t be simpler than that.
By feeding these school children breakfast, they are being given not only a healthy meal, but also a sense of self-worth to go with it. I know It’s really hard for us to sit here and think this does anything worthwhile, that it’s just a simple bowl of cereal, but to those children receiving them, it means everything.
This whole week various media will be posting videos just like mine, sharing their thoughts and experiences on this sad reality. I hope that you watch it and take a moment to just think about it. Share it, spread the awareness and purchase those packs of cereal so that more children can be fed. I think that Kelloggs SA and the other parties involved in this very worthy cause are doing a fantastic thing and I am honoured to be able to contribute to it, even in just this small way.
For more information you can go onto the Kelloggs SA website or Follow them on Twitter and Facebook and also don’t forget about #WorldFoodDay coming up on the 16th of October 2016. You can share the Power of breakfast by sending the following tweet from this post.
So here is my video vlog of my experience. I apologise for the poor sound quality in advance. I really need to get a microphone. You may need to crank up the volume during the talking parts. I filmed it at my desk right under a nasty office light, so if you can bear the glare, then I hope you enjoy this video. As usual, I would love to engage with you on this. Please leave a comment in the section below and share on social media by using the share options on my post.